Korea’s calendar hides more than just holidays — it hides a whole world of playful, romantic, and food-loving unofficial celebration days.
Here’s a month-by-month look at Korea’s most charming micro-holidays, complete with barbecue math, chocolate confessions, and noodle therapy.
January 14 — Diary Day
“The year starts with a plan… and a partner.”
Couples exchange diaries or planners to map out their year together — from anniversary dates to imaginary trips they probably won’t take.
It’s a romantic mix of organization and optimism, and a reflection of how love in Korea is often intentional and scheduled.
February 14 — Valentine’s Day
“In Korea, women make the first move — with chocolate.”
Unlike the West, it’s women who give chocolates to men. From fancy department store boxes to homemade sweets with hidden meaning, this is where romantic stories begin — or awkward ones, too.
March 3 — Samgyeopsal Day
“March 3rd = Sam Sam = Pork party.”
The numbers 3-3 sound like “sam-sam,” and “samgyeopsal” is the Korean word for grilled pork belly. That’s more than enough reason to gather with friends and fire up the grill — ideally with soju.
March 14 — White Day
“Sweet payback, candy edition.”
Exactly one month after Valentine’s Day, it’s the guys’ turn to return the favor — with candy, not chocolate. Yes, candy. And yes, the distinction matters.
April 14 — Black Day
“No date? No problem. Just jjajangmyeon.”
Those who received nothing in February or March eat black bean noodles with fellow singles. It’s a mix of irony, comfort food, and subtle drama — all served in a black bowl.
May 2 — Chicken Day (Unofficial)
“Fried chicken so loved, it got its own day.”
While not officially recognized, some treat this day as a celebration of Korea’s fried chicken obsession. It’s proof that in Korea, food isn’t just delicious — it’s cultural currency.
May 14 — Rose Day
“A flower a month keeps the silence away.”
Couples exchange roses as a romantic gesture. For some, it’s sweet. For others, it’s a quiet test: “Did you remember what day it is?”
June 14 — Kiss Day
“Pucker up — it’s on the calendar.”
As the name promises, couples are encouraged to share kisses. For the bold, it’s romantic. For the shy, it’s a day to avoid crowded parks.
October 14 — Wine Day
“Love ages well — just like wine.”
This mellow celebration is about sharing wine, deep conversation, and probably some jazz music. A quieter, classier nod to romance.
November 11 — Pepero Day
“11/11: Four chocolate sticks and a thousand crushes.”
A wildly popular day when people exchange Pepero sticks. Students hand them out like candy (literally), and convenience stores go wild with displays. Part sweet, part social performance.
December 14 — Hug Day
“It’s cold in Seoul — time to hold someone.”
In the dead of winter, Hug Day is all about warmth — emotional and literal. Couples hug. Friends hug. Even cafés have teddy bear hug zones. No one’s escaping this one.
Final Thoughts
Korean unofficial holidays show that love, humor, and food are taken seriously — but never too seriously. Whether you’re coupled up, happily single, or just visiting, these quirky days are a glimpse into the everyday warmth (and wit) of Korean culture.