Looking for where Seoul locals actually shop? Skip the department stores and head underground. From youth-driven fashion corridors to retro treasure troves, these hidden malls reveal a different layer of the city—authentic, affordable, and often overlooked.
1. Sindang Underground Shopping Mall (신당역 지하상가)
Vintage electronics, Local charm, Affordable repairs, Utility-focused
Tucked beneath Sindang Station, this underground shopping mall is less touristy but deeply rooted in local life. Known for its vintage electronics, mobile accessories, and affordable repair shops, it’s a go-to for nearby residents looking for practical shopping. You’ll also find low-key eateries and sewing supply stores. Unlike the trendier locations, Sindang maintains an honest, unpolished charm that appeals to those seeking functionality over flash. It’s not glamorous, but it’s grounded—and that’s what makes it quietly special.
Google Maps | Naver Maps
2. Jonggak Underground Shopping Mall (종각역 지하상가)
Office crowd, Accessories, Compact, Daily essentials
Located directly under Jonggak Station in the business heart of Seoul, this mall caters mainly to office workers on the go. You’ll find phone accessories, simple clothing items, socks, and beauty basics—perfect for a quick after-work errand. It’s not a fashion destination but a convenient retail passage for daily commuters. During weekday evenings, it gets lively with the post-office rush. Compact in scale, but packed with practical finds.
Google Maps | Naver Maps
3. Yeongdeungpo Underground Shopping Mall (영등포 지하상가)
Local market feel, Footwear, School uniforms, Long-time vendors
Serving the residents of southwest Seoul, Yeongdeungpo’s underground mall offers a distinctly local market vibe. It’s famous for selling school uniforms, comfortable shoes, and daily wear at affordable prices. Many of the vendors here have operated for decades, giving the space a generational warmth. You won’t find luxury brands, but you’ll experience honest commerce with a neighborhood soul. Ideal for those who value practicality and authenticity.
Google Maps | Naver Maps
4. Goto Mall (고투몰)
Massive scale, Fast fashion, Accessories, High foot traffic
Goto Mall is arguably the most famous underground shopping mall in Korea, stretching across the entire terminal area beneath Express Bus Terminal Station. Known for cheap but trendy clothing, fashion accessories, and cosmetics, it attracts both locals and tourists in waves. With hundreds of shops in endless rows, it’s easy to get lost—and easy to find great deals. A must-visit for anyone serious about shopping on a budget.
Google Maps | Naver Maps
5. Namdaemun Underground Shopping Mall (남대문 지하상가)
Wholesale vibe, Old Seoul, Luggage, Souvenirs, Local eateries
Located near the famous Namdaemun Market, this underground extension reflects the same bustling energy. Expect luggage shops, souvenir vendors, tailoring services, and casual eateries frequented by merchants and market-goers. It feels like a hidden artery beneath Old Seoul, connecting tradition with utility. Though not polished, it offers a raw, energetic glimpse into working-class commerce.
Google Maps | Naver Maps
6. Euljiro 1(il)-ga Underground Shopping Mall (을지로입구 지하상가)
Retro items, Stamp & coin stores, Mixed retail, Nostalgia
This lesser-known underground arcade near Euljiro 1(il)-ga is full of character. In addition to clothing and beauty items, it houses niche stores selling stamps, coins, LP records, and quirky imports. The layout is more maze-like than modern, but that adds to its treasure-hunt appeal. If you’re into analog or vintage finds, this place delivers subtle magic beneath the city’s surface.
Google Maps | Naver Maps
7. Gangnam Underground Shopping Mall (강남역 지하상가)
Trendy, Youth culture, Fashion, Cosmetics, Station-to-station shopping
Stretching between Gangnam Station and Sinnonhyeon Station, this shopping mall is a playground for young shoppers. Lined with budget fashion boutiques, cosmetic outlets, phone cases, and trendy accessories, it captures the fast-moving pulse of Gangnam. It’s especially busy on weekends and after school hours. Despite its relatively low ceilings and tight walkways, it remains one of the most frequented underground malls in Seoul. Great for impulsive finds and trend-hunting.
Google Maps | Naver Maps
Useful Links Before You Go
- Don’t get lost underground—download Naver Map, Korea’s essential navigation app:
https://woniverse.com/10-must-have-apps-for-traveling-korea/ - Planning your stay in Seoul? Read this before booking your hotel:
https://woniverse.com/best-areas-to-stay-in-seoul-for-tourists/
Closing Thoughts
Beneath Seoul’s surface lies a retail world full of surprises—part vintage, part modern, and all local. Whether you’re chasing fashion deals in Gangnam or treasure hunting in Euljiro, these underground shopping malls offer a unique slice of the city’s everyday life. Step off the tourist path and explore where real Seoulites shop. Sometimes, the best discoveries are just one escalator ride below.