Where to Stay in Seoul
The Ultimate Neighborhood Guide
Seoul isn’t just one city — it’s many cities wrapped into one. From historic palaces to neon-lit shopping meccas, each neighborhood offers a unique flavor of the capital. In Korean, these neighborhoods are called “gu,” which refers to the districts within Seoul. So where should you stay? Here’s a fun and practical breakdown of Seoul’s best areas to stay in, tailored to your travel style.
1. Jongno-gu & Jung-gu
The Soul of Seoul — Where History Meets Hustle
- Highlights: Gyeongbokgung Palace, Bukchon Hanok Village, Insadong, Myeongdong, Seoul Station
- Why stay here:
- Walkable access to must-see cultural landmarks
- A perfect blend of old Korea and modern city life
- Great for first-timers who want to feel the real Seoul
- Tons of boutique hotels, guesthouses in hanok (traditional houses), and amazing street food
2. Dongdaemun-gu & Seongdong-gu
Fashion, Art, and Hipster Seoul in One
- Highlights: DDP (Dongdaemun Design Plaza), Seongsu-dong cafés, vintage markets
- Why stay here:
- Love to shop till 4am? Welcome to Dongdaemun
- Seongsu is like Seoul’s Brooklyn — full of indie cafes and creative spaces
- Easy access to multiple subway lines (2, 4, 5, 6)
- Instagram-worthy stays in renovated warehouses and art hotels
3. Gwangjin-gu & Konkuk University
Youthful, Lively, and Totally Affordable
- Highlights: Common Ground, Children’s Grand Park, Ttukseom Hangang Park
- Why stay here:
- Packed with cheap eats, quirky bars, and lively university vibes
- Affordable hotels, stylish guesthouses
- Close to the river — perfect for a picnic or night stroll
- Bonus: Easy subway access and fun student nightlife
4. Gangnam-gu & Seocho-gu
Luxury, K-pop, and Business — All in One
- Highlights: COEX Mall, Gangnam Station, Apgujeong, Cheongdam Luxury Street
- Why stay here:
- Ideal for high-end travelers and Hallyu (K-wave) fans
- Stay in sleek skyscrapers with amazing views
- Foodies will love the fine-dining and trendy brunch spots
- Great connections to airport buses and express terminals
5. Dongjak-gu, Gwanak-gu & Geumcheon-gu
Budget-Friendly and Off-the-Beaten Path
- Highlights: Local markets, Nakseongdae Park, Gasan Digital Complex
- Why stay here:
- More “Seoul like a local” than touristy
- Value-for-money hotels and cozy motels
- Great for long stays or remote workers
- Easy access to center via subway lines 2, 4, 7, 9
6. Yeongdeungpo-gu, Yangcheon-gu & Guro-gu
Business Meets Comfort with Easy Transit
- Highlights: Times Square Mall, Yeouido Han River Park, IFC Mall
- Why stay here:
- Perfect for business travelers or short city breaks
- Tons of shopping, food courts, and riverside walking paths
- Convenient connections to KTX, AREX, and subway lines
- Hotels here are sleek, modern, and well-equipped
7. Mapo-gu, Seodaemun-gu & Eunpyeong-gu
Where the Cool Kids Hang — Artsy and Alive
- Highlights: Hongdae, Sinchon, Yeonnam-dong, indie cafes & busking spots
- Why stay here:
- Youthful, vibrant, and endlessly creative
- Think street performers, underground music, and mural alleys
- Great base for café-hopping and nightlife
- Lots of unique stays, from themed guesthouses to artist lofts
8. Gangbuk-gu, Dobong-gu & Nowon-gu
Nature, Peace, and Real Korean Living
- Highlights: Bukhansan, Dobongsan, local parks and trails
- Why stay here:
- Want to escape the crowds? This is your chill zone
- Affordable lodging with mountain views
- Ideal for hiking lovers or travelers seeking calm
- Still well-connected via subway and regional trains
✨ Final Tips
Don’t just pick a hotel — pick a vibe. Whether you’re chasing palace sunsets, café-hopping, K-pop dreams, or peaceful park walks, Seoul has the perfect neighborhood for you. Choose based on what excites you, and your trip will be unforgettable.